Rolled Ice Cream?

Last night I had my first encounter with the new craze of Rolled Ice Cream. I cannot tell a lie, I absolutely LOVED IT!

Videos of this have been all over Facebook in the past couple years, and definitely on a lot of travel related sites (click the link!). This has been something that was primarily in Asia. I had a few friends that had tried it when they were overseas and their reviews were not the best.

“It’s expensive.”

“It tasted like it was freezer burned.”

“Not impressed.”

My response, “It’s not Wisconsin Milk”.

Milwaukee had recently got a Rolled Ice Cream place on one of the “Bar” Neighborhoods of Brady Street, called “Fro Zone,” which opened at the beginning of June. I hadn’t met any one that had been there yet, so a friend and I decided to try it out for ourselves. The line was out the door and down the block. We got in it anyways, because, hey, ice cream. There were a few times we thought about bailing because it was ridiculous that we had been waiting 30 minutes we weren’t at the door yet.

A Line.
It has to be good.


A couple of people walking down the street asked quite a few of us if it was good, and most of the people in the line agreed that they were first timers. There was one couple towards the end that said yes. So they already had repeat customers coming in.

Once we got inside the building, we looked for the menu. It was short and sweet. Honestly, it was the perfect amount, and even then we couldn’t make a decision.

Strawberry Dreamroll-Strawberry Shortcake
The Campfire-S’mores
The Machada Green Machine-Green Tea Infusion
Roll O’Joe-Coffee Blend
Cookies n Cream
Peanut Butta Collussus-Peanut Butter and Chocolate
Flavor Special: Zebra Roll-Like the Little Debbie Zebra cakes.


I decided on the Campfire and my friend chose the Machada. Both of them were just incredible! I mean absolutely delicious! There were only four “rolling areas” which is why there was a line, but once you got up there it was pretty quick and you were able to choose as many toppings as you like. The downside, it was pretty loud in there, and the barrier glass was pretty high, so you had to talk loudly and over the barrier–otherwise you get Peanuts (which wasn’t too bad in it, but not something I’d ever top it with).

The price was $7.00.
Was it worth the money? Meh–with all the toppings you could get on it, yes.
Was it worth over an hour in line? Yes. (Obviously, I’d love a shorter line.)
Would I go again? Definitely!! Already making plans.

If you’re in Milwaukee or the surrounding area and have some time (it was 10pm on a Tuesday), definitely make a stop!!

Image may contain: text1320 E Brady St, Milwaukee, WI 53202.

Next to “Uncommon Items” Boutique and right across the street from Malone’s on Brady

Categories: Food, Foodie, Spontaneous, Uncategorized, Weekend Trip, wisconsin

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